FAQ for Poppins@Home Platform for Virtual Programming
What is Poppins@Home?
Poppins@Home was created by the people behind Mommy Poppins for the purpose of helping families and local businesses during the Coronavirus outbreak. Our goal is to help businesses replace lost revenue and stay relevant during an extended shutdown period, while providing a one-stop spot for families to find high quality virtual content.
Benefits for Content Providers
If you are already creating paid content, we can help you reach a larger audience and add incremental income to paid classes. We also help our partners figure out pricing, marketing and technical hurdles, benefitting from our network of many content providers and sales data from our network of providers.
Creating virtual content can help you:
Stay relevant and connected with customers
Create new leads and customers
Help cover overhead costs
How does Poppins@Home work?
Fill out our application linked on our Providers page at learn.mommypoppins.com. You will need to provide us with your basic business information and content offerings. Once we confirm your offerings, we will set up your programs.
We promote the courses on Poppins@Home with weekly editorials, email blasts and social media shares.
When a sale is made, you will get an email notification. You can also check your dashboard (paid classes only).
Once a month, we pay out revenue share to providers by direct deposit.
What type of classes or content can I promote with Poppins@Home?
Content can be live virtual classes hosted on Zoom or Google Hangouts, pre-recorded video, activity sheets on downloadable PDFs, or a combination of these.
For live classes, you must be able to provide a direct link to the class (like a meeting ID or hangout invite link).
Our platform does not work for subscription/membership based programming or Facebook/Instagram Lives. For information on promoting this type of programming see below.
What information do you need for our courses?
After you fill out the provider application form with your general business information, we will follow up to ask for your course information. To be prepared, create a doc with the following information listed for each offering:
Program description (should include what participants will expect, ages it's appropriate for, length of sessions, necessary materials if any)
Invite link / log in info for the hangout/Zoom + password - you can use the same meeting ID/password for all sessions.
Dates and times offered
Price per session
Classes and prices for bundles (Optional)
What is a “Bundle”?
By offering multiple classes at a discounted rate, you can encourage larger purchases. Bundles can be the same course offered over multiple dates or a bundle of similar classes. For instance, a popular bundle we currently offer is 3 cooking courses for $45 (regular price $75).
How much does it cost to be listed?
There are no up-front costs. We take a revenue share only on actual sales which covers credit card processing fees, customer service, set-up costs, and marketing. Our revenue share is listed in our provider terms and conditions linked on the application form. Or you can email email@example.com for more information.
How are payments processed?
For paid classes, we charge customers at the time of registration and you receive an email notification of the sale. Once a month we pay out revenue share by direct deposit.
How can I promote my membership-based virtual programming?
If you would like to promote your membership or subscription-based platform, we are offering 50% off advertising rates in April 2020 to promote virtual programming. Contact firstname.lastname@example.org for more information.
How can I promote my free programming on Facebook Live or Instagram Live?
If you are doing Facebook Live or other virtual events please submit these to our event calendar.
Can I use Poppins@Home if we are already selling classes on our own website?
Yes. You can promote your programs on your own website and we will give you additional promotion to our national audience of almost 2 million families to drive more sales.
How is Poppins@Home being marketed?
We promote the classes listed on Poppins@Home across all Mommy Poppins channels to our editorial, social media updates, and email blasts.
How do you become a Provider?
Easy! If you are interested in becoming a provider on Poppins@Home, fill out this form here. After you fill out the form, the next steps are to upload your content and we can get you started.
you want to provide and think about how they might work in course bundles.
For instance, you could have five single videos teaching different Ukulele chords that could be bundled into a “Level 1 Ukulele” course. Make sure all videos in your course are targeted to the same age range and make sense together.
Set Your Pricing
We require that all providers offer at least one free sample class. Other classes can be free or paid. A sample pricing model is to make each class $10 and offer a bundle of the entire course of 5 videos for $35.
When considering pricing please note our fees. We are doing our best to provide this tool as inexpensively and risk-free as possible. Our fees are as follows:
No set-up fee or charge for free classes.
Platform retains 40% of net sales on paid courses to cover overhead. ($1 minimum charge per purchase).